A rumor has been going around which suggests Apple is planning to rename and revamp its not so popular Apple TV to iTV. The speculated iTV is likely to be powered by iOS and will be priced at $99 which is really cheap. This rumor has gotten the attention of Digg Founder, Kevin Rose, so much so that he believes Apple TV will change everything. What’s more, the founder has his reasons to believe so which we discuss after the jump.

Image Credit: Engadget

Here is why Rose thinks iTV is the next big thing:

  • iOS TV Applications: Expect to see an iPhone/Pad like marketplace for television applications. Video sharing/streaming/recording apps, interactive news apps, and of course games.
  • a la carte (app) stations: With Apple’s iAds, content producers (eg. ABC/NBC/etc.) can directly monetize and distribute their content. This will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection. Say goodbye to your monthly cable bill.
  • .Me Picture/Video sharing: At $99 your parents, grandparents, and friends will have an iTV.  Sharing pictures/videos from your iPhone will happen with the push of a button.  Imagine getting a notification of new family videos the next time you turn on your TV. My mom will love this feature.
  • The iPad will turn into one big badass remote control: The iPad will be the preferred input device for the iTV. You’ll be able to editing videos, control games, and extend the interactive television experience. Imagine watching monday night football on the TV while viewing/exploring other camera angles on the iPad.

If Apple does roll out iTV, they will certainly be helping themselves and that too in a big way. Imagine how much advertisers will it be able to attract let alone the productivity and enjoyment it will bring to the iDevice community. What’s your take on all of this? Do share.