Research in Motion’s Blackberry phones have been having a tough time lately due to stiff competition from Apple and Android. In response to this, Research in Motion is making changes in hopes to attract new customers as well as keep their current ones. 2011 was a tough year for the maker of Blackberry devices. They lost a significant amount of their market share. Also, a widespread outage plagued many of their customers. Also, the Blackberry Messaging system took a hit with the London riots. Some reported that the messaging system helped the rioters communicate and form strategies. While this is no direct fault of Blackberry’s, it still doesn’t bode well for the reputation of the company.


In a tactic similar to one used by Nokia, Research in Motion is totally revamping their new Blackberry 10 Operating System. The operating system will be based on an entirely new programming language. Research in Motion is banking on this revision to help stoke their position in the sales of handsets. Nokia made a similar move recently with its operating system as did Microsoft. Phones using other operating systems are trying to provide a product that can compete with the popular Apple and Android operating systems.

Blackberry 10 is based on QNX and will be using on Blackberry handsets as well as tablets. Research in Motion is using certain tactics similar to what Google did with the Ice Cream Sandwich operating systems. Currently, there is not a release date set for the Blackberry 10 operating system’s release. Some speculate that this release date could have a significant impact on Research in Motion. Some fear if the release doesn’t happen earlier in 2012, that it may be too late when it does get released. Until then, the future of Research in Motion’s line of Blackberry handsets is pending.