Google and its nice and innovative experiments never stop coming do they? So what is the search engine giant upto this time? Google has found yet another use for its visual search app which we all know as Google Goggles. Google has came up with a plan to connect advertisers with its visual searching app or more simply put Google wants to use Goggles as the new marketing medium for the advertisers. Find out how they intend to do this after the jump.

Google Goggles Marketing

Here’s the official announcement:

Today, we’re announcing a Google Goggles marketing experiment. We’re working with five brands—Buick, Disney, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile web. They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.

I would suggest you to watch the demo video to come to terms with the whole concept.

Here is what I understood. Let’s say you came across a Walt Disney movie poster and you want to know more about it. What you would do is use Google Goggles to capture the image of the poster and then Goggles will take you to the mobile page that contains more details of that movie.

Note: The poster/print ad has to be Goggles enabled.

Here is what you need to do to take this experiment for a test drive:

To interact with these experimental campaigns, download Google Goggles from the Android Market or get Google Mobile App for iPhone from the iTunes store, and look for advertising and products from companies in the video above, and others that are coming soon.

[via Google]