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Microsoft secures a deal with ZoomInfo
8 Mar2009
Zoominfo and Microsoft have reached a deal, in which zoominfo has agreed to integrate its search engine into Microsoft’s Dynamics CRM platform.
Zoominfo is a famous business information search engine, which helps in retreiving information related to industries, companies and people.
Zoominfo’s search utility has proven to be quite useful tool when it comes to integrating it in a CRM, for a very simple reason: Its research capabilities bring to light new sales leads, expand data on existing customers and clients, create more qualified and high profile leads, and serves as a single data source to integrate sales and marketing teams.
Microsoft is not the first to use zoominfo’s search engine, SugarCRM and Salesforces.com also make use of zoominfo’s research capabilities in their respective platforms.
Zoominfo’s technology has proven to be a quite efficient basis for a good business model. The company is profitable, which is quite tough for both large and small enterprises in this economical downslide. In addition to that, zoominfo’s semantic based search engine and its ability to deliver vast information has caught the eye of many technical companies, almost 500. These tech companies include Oracle and Yahoo!
The way zoominfo operates is that it crawls the web to extract business information about companies and people from sources such as press releases, corporate bios on websites. The company has gone on to claim that their technology is capable of distingushing information related to people having the same name.
5 Responses to Microsoft secures a deal with ZoomInfo
Marc Perramond
March 11th, 2009 at 3:04 am
Not sure about the use of the term “deal”? There’s no reciprocal press release from Microsoft and this story doesn’t include a quote from Microsoft. Kind of sketch for TechCrunch? Does anyone know any facts about the deal? In my opinion “deal” typically means (a) exchange of money or (b) some notion of exclusivity.
The exclusivity part is missing as Hoovers and ZoomInfo both announced their integrations with Microsoft this week for Convergence. And InsideView announced it’s integration way back in September – http://tinyurl.com/akau84
Muhammad Ali
March 11th, 2009 at 8:13 pm
I agree that “deal” does mean exchange of money. But that is not the only meaning associated with the word “deal”. Deal is also used to indicate an agreement between two parties. http://dictionary.reference.com/search?q=deal
Noor-ul-ain Akhter
March 11th, 2009 at 8:53 pm
yes m agree with you Mauhammad ali that “deal” means that agreement done between two parties which is not only folllow that money and stuff, it also follow the satisfaction of some specific terms & conditions on which both parties are agree .
Marc Perramond
March 11th, 2009 at 9:27 pm
Fair enough, Muhammad. I agree the dictionary is right. I’t just that in journalistic terms “deal” has a pretty significant meaning. And regardless of what people say about the quality of TechCrunch since Arrington’s departure, I still hold them up to normal journalistic standards vs. what I expect from joeblowblog.com (no offense to you Mr Joe Blow, if you’re out there listening).
That said, I’m excited about ZoomInfo and Hoover’s investing in the same kind of integration that InsideView has done for Microsoft Dynamics… it’s a validation of the overall strategy of delivering sales intelligence within the context of CRM/SFA and more specifically of Microsoft’s traction in the CRM market (just announced surpassing the 900,000+ user mark at Convergence 2009).
Muhammad Ali
March 16th, 2009 at 10:33 pm
Thnx a lot for your valuable comments Marc. I like the way you see things and thnk about them. I learned a few facts about journalism thnx to u. Have a nice day