via blog.teachtci.com

via blog.teachtci.com

Present day technological advancements have given a new meaning to the structure of knowledge management. The social web or web 2.0 as it is commonly referred to as nowadays, is a new domain of knowledge sharing and management that was nonexistent  a few decades ago. These modern inclinations towards knowledge sharing and management on a social perspective have become increasingly popular as it has lasting effects that are crucial to an organization’s business environment.

Social Bookmarking is a tool that involves the use of social networking websites. Since the internet is a vast base of information and knowledge it can very well be exploited for an organization’s knowledge management uses. Social bookmarking involves the storing, sharing, classification and searching of links.

ADVANTAGES OF SOCIAL BOOKMARKING

  • ACCESSIBILITY: Accessible anywhere. Not restricted on any physical system.
  • HUMAN INTERPLAY: Customers enabled to share web sources of their choice.
  • TRUST: Improves gross sales of a business. This is done because the suggestion of a website via social bookmarking, by web marketers, is likely to be trusted by consumers.
  • AFFILIATE SALES: Affiliate links on social bookmarking websites are used by individuals
  • SEARCH ENGINE OPTIMIZATION: Social bookmarking results in links that make a webpage go up higher in the rating on a Search Engine’s Optimized techniques.

DISADVANTAGES OF SOCIAL BOOKMARKING

  • TAG SEARCH: There are no search standards. Meaning to say that there is no particular way in which a social networking site bookmarks a link.
  • SEARCH ENGINE OPTIMIZATION: Many people use bookmarks to create back-links to their sites without optimizing any content associated with it. Bookmarks linked to junk cause bad reputation for search engines.

MANAGEMENT, ORGANIZATIONAL AND TECHNOLOGICAL ISSUES TO BE ADDRESSED

  • The staff of the organization should be well versed with internet usage and also with the use of technological devices.
  • Technological dependence should be embedded within organization’s premises.
  • The computer systems should be technologically up to date both in terms of hardware and software.

Yes, there are certain different standards. In a public social bookmarking site tags are merely keywords whereas in corporate environments each tag represents the corporate vocabulary, and incorporate the corporate knowledge. CORPORATE BOOKMARKING enables full control over data where as this is not the same case with public bookmarking.

DEL.ICIO.US

It was easy to find bookmarks but those found were very few in numbers. Comparing the results with those of search engines like Google and Yahoo it was found that the search engines gave better results. The site del.icio.us would not be used as the main site for conducting research for a research report. The reason behind it is that authentic references need to be cited for research. The bookmarks on a social bookmarking website may be from any authentic/unauthentic resource.