Posts tagged Digg
It hasn’t been a long time since Digg folks unleashed their first ever Digg for iPhone app. We told you that the Android version was next in the line and will be coming soon. We have been proven right. Digg Android is the name and is available as a free download from the Android Market.
Are you sick and tired of using the mobile version of Digg on your iPhone? Well, we have got good news for you – Digg team has rolled out the native client for your very favorite iPhone and iPod Touch. Using this app, you can easily discover interesting content on your phone and to jump into the conversations around that content. You can browse lists of recent news, search for the topics you care about, and save stories to check out later. By, the way the app is available as a free download from the App Store.
Want an Android specific flavor of Digg? You got it. We are not speculating or doing anything of that sort. According to an official tweet from the Digg folks themselves, Digg app is coming pretty soon for Android phones. How cool is that? The current status of the app is pretty promising itself since it is now in the testing stages which means the construction work has already been done and only bugs are being eliminated.
Well well well, it turns out that Google Buzz wasn’t the only social announcement in store for us today and rightly so. Sources report that Facebook and AOL have entered into a partnership based on which Facebook chat will be integrated into AOL’ s instant messenger, AIM. Besides getting integrated into the AOL’s messaging platform, Facebook’s instant messaging feature becomes part of AOL’s Lifestream feature.
It is normally said that think of any app for iPhone and you will get it. But I think we should start thinking on the lines that iPhone can do almost anything. Don’t believe me then have a look at Square – a peripheral that turns an iPhone into a credit card swiper. We are sharing with you a video that shows how the whole experience goes. (Video after the jump)
Twitter is a popular social networking site and is taking over the globe drastically. In a way we all have a vested interests in its success so all the tweet’eers are considered to be virtual stake holders. Facebook is likely to dominate over the social stream as Google has done with the search. But that is not good for anyone, including Facebook.
Many discussions are held with the people about the face-off between Facebook and Twitter and also for the probable Google and Twitter deal. Erick Schonfeld at the Real Time Stream Crunchup event responded about Twitter giving Google their firehose feed. He said :
they could do that if they don’t plan to sell their company in the future. In other words, it is my humble opinion that if Twitter was a publicly traded stock its value would drop by 75% the second that deal was announced and for good reason.
Twitter has a remarkable impact on the internet history and has earned up consumer behaviors very quickly, created a new form of media consumption and connectivity. By now Twitter has such a strong hold over the new form of real time consumption that it can dominate over this category. But new competitors such as Facebook is coming in a fast stream too.
The experience of real-time communication and search, that sense you get of unfolding streams of relevant information to your interests and queries flowing in a digital river has arrived with Twitter coursing first through the rapids. But now that we have arrived at this new medium, what next? Does Twitter become an example of a utility that is followed by others that already have a monetization engine, leaving Twitter to ultimately drift to a respected place in Wikipedia like Netscape? Or does it continue to push the boundaries and create a sustainable and growing business that will allow it to continue to ride the whitewater?
If Twitter wishes to be distribution medium rather than communication medium it will surely give up the ghost. By correlation Google has business not as a search engine but as an advertising business that is getting profits at extraordinary rates. Google does this by owing a distribution rate in digital age. Google, as the entry point for such a vast audience, effectively owns the distribution on the Internet as a business leader and brand. Its lead continues to grow as the audience grows.
Google’s economy is its intent. Its search drives money when users purchase a product or service. The context of the users’ actions and interests map to an intention which advertisers are eager to pay for. And the heart of Google’s success is fulfillment of user queries next to relevant content.
This is what missing in the communication platforms. For example AIM which once struggled to monetize its audiences, was a universal juggernaut of a product now falling back to footnotes in internet history. Same is with hotmail and Gmail the communication platform providers, look further into innovative news providers like Digg, Google news , and Techmeme and you will see that it is quite hard to generate significant revenues in news, certainly for pillars like New York Times, big online profits are indefinable. So there are not many prospects for building a sustainable multi-billion dollar business for Twitter either as a communications platform or a news discovery engine. So there are not many prospects for building a sustainable multi-billion dollar business for Twitter either as a communications platform or a news discovery engine.
The only way Twitter can thrive is to tap into the economy of intent. New type of useful advertising can be established in new form of discovery which for the moment can be unique. If Twitter strives for business now, than its value may be diminished. By doing a deal with Google that might give unregulated access to real tie results from Twitter in Google search, Twitter will for sure be losing in the war. For if consumers needed the same experience that is currently unique in Twitter on Google, why would they prior Twitter to search? If Twitter’s search is over looked, then Twitter is not participating in the Economy of intent and soon it will end up its value to the single digit million.
Twitter may have many ways to make money. Think of the simple impact of auto-complete in the search box to # tags. This is but one simple move which could start to drive traffic to focused streams of information, which could also map to useful advertising, just like on Google. By adding another layer of usefulness in geo tagging which gives nearby locations, warnings and recommendations. As Twitter make these changes users will automatically start focusing on discovery and will alter their behaviors to search queries. There can be so much done in this domain if critical mass of audience is present.
Twitter has to start soon to build up that place in time for the face-off competition for the advertisers. It has the unique and innovative way to establish new forms of useful advertising helping users and advertisers. They should make themselves the go-to place for in-stream advertising.
For Twitter to sign the deal with Google knowing all the prospects at this stage is equivalent to suicide and can be defined as a form of creative laziness. There are so many things they could be doing short of giving up and serving up on a silver platter. If they must do it, if they do sell data or themselves to Google, Twitter should make ample pay, for Google can afford it.
If Twitter did not create a solid way to make money, they can’t survive on their own.
All you Digg lovers, good news for you. According to the stats collected by comScore, Digg performance is on the way up and is showing positive progress since the month of June. According to an estimate from comScore, Digg managed to brought in an impressive figure of 8.8 million unique visitors and that to in America alone. This shows a 33 percent increase in comparison to the three months before June. It is believed that all this has happened due to the addition of new and exciting features by Digg.
Digg itself admits and acknowledges that this is the factor behind this improvement. Digg says that once it introduced the Diggbar, it saw an initial lift in visitors all this happened due to people passing around short links. But all the thanks should not go to Diggbar alone. The other changes that Digg made also improved the site’s performance. These changes include:
- Search Feature introduced in May
- Addition of Facebook Connect.
- Digg Dialoggs. (Allows users to suggest and vote on questions of be asked during a video interview conducted by Digg founder Kevin Ros)
Digg has decided to try and implement a new way to monetize its content and to gain financial benefits. Digg has come up with an approach that involves introduction of a platform which would enable the users and the readers to Digg advertisements or bury them. This is similar to users digging content and news items.
As we gather from the company’s blog, these votes have a value and impact associated to the ads. They will reflect the ads value and relevance. The more votes an advertisement gets implies less the charges advertisers would have to pay. On a similar note, less the votes recorded for an advertisement, more the charges to be paid by the advertiser.
Ads will also be removed from the system if needed. The need for removal will arise if the ads prove unpopular with the users and have a poor vote count related to it. The advertisers might agree with the fact that this approach is a risky one. But Digg, believes that this scheme might serve as the motivating and encouraging factor to optimize and improve their campaigns, thus making their advertisements relevant to the Digg user community. The ads will be represented as sponsored content. But that is the only thing that is different from the normal and traditional Digg content,all the other aspects of ads will have the same look and feel.
The approach adopted by Digg happens to be similar to the one that Facebook implemented a while ago. However, Digg users are quite familiar and engaged with the voting mechanism for content. Electronic Arts and Intel will be among the first advertisers to use this product. This approach will be in beta for the upcoming few months.
It remains to be seen how advertisers respond to this voting system. Only time will tell the success percentage of this approach. Let us hope for the best.
Do you remember an iGoogle gadget titled “What’s popular“. Well this gadget was targeted towards providing its user with a convenient way to discover interesting web pages. An improvement has been made to this gadget. With the latest improvement this gadget can communicate with Google Reader and you can get shared items from Google Reader.
By default this option is disabled, but you have the option to enable it. Go to the new settings page, click the Yes button next to “Import my shared items from Google Reader“. This is how this feature is described
Automatically submit items you share via Google Reader into the What’s Popular gadget. These shares will be attributed to you. Changing this setting will only affect new shared items from Google Reader.
What’s popular includes web pages from different sources. These sources include user-contributed pages, popular posts from Google Reader and popular videos from YouTube. To rate the pages you like or dislike, just click the voting buttons displayed next to each item. This practice is similar to the one that is followed on sites like Digg, Yahoo Buzz.
If you desire, you can added this gadget to your personalized Google Homepage, or even you can bookmark it. This cool gadget has about 17000 users, but that is mainly due to the fact that Google has not launched it officially.