tr.im is now in the process of discontinuing service, effective immediately. Nambu have decided to shutdown tr.im, and yes this is the first step in shutting down all of the products and services within brand.
According to Nambu, they just cannot find a way to justify continuing to work on it, or pay its network costs, which are not inconsequential.
Tr.im pushes a lot of redirects and URL creations per day, and this required significant development investment and server expansion to accommodate.
As it is well known that tr.im has thousands and thousands of users, creating millions of URLs per day. But, it is again true that no one is willing to take it over.
People at Nambu contacted many companies like Twitter development world, and no one wants to take it over. No one perceived any value in it, or they wanted to operate a shortener under a differently branded domain name.
And, the data that tr.im generates — the hottest links that people are sharing right now — is all well and good, but everyone has this data. tr.im gets hit by countless bots every day farming this data to create and operate websites such as tweetmeme.com.
tr.im stated:
There is no way for us to monetize URL shortening — users won’t pay for it — and we just can’t, justify further development since Twitter has all but annointed bit.ly the market winner. There is simply no point for us to continue operating tr.im, and pay for its upkeep
An update is also there that tr.im will be working till 31st December 2009. It is stated that:
All tr.im links will continue to redirect until at least December 31, 2009. We will not be turning tr.im off for redirections.