10 Best Digital Marketing Certifications to Include on Your Resume in 2023

Since online marketing has become a pan-world affair, anyone associated with business needs to develop their digital marketing skills. All digital marketing professionals, sales strategists, entrepreneurs, and business owners need to learn the know-how of digital marketing to boost their careers and expand their businesses. There are many professionals with the best digital marketing certifications in the world, nonetheless possessing the skills yourself can always come in handy. 

The online business world has become so intensive and competitive in recent years that having a digital marketing certification is critical for both professionals and business owners. Digital marketing agencies are now hiring certified professionals equipped with the latest trends and practices. The hiring trend shows that candidates with an authoritative certification are hired more quickly than those with a highly-priced certificate.

What is a digital marketing certification?

Digital Marketing Certification is a professional recognition for individuals who have completed a course or program in digital marketing. The certification verifies that the individual has acquired the necessary skills, knowledge, and experience in various areas of digital marketing, such as search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising (PPC), and web analytics. Certifications are offered by educational institutions, digital marketing organizations, and industry associations.

The importance of digital marketing certifications.

1. Validates skills and knowledge in the field
2. Enhances professional credibility and marketability
3. Keeps up with industry updates and advancements
4. Improves job opportunities and advancement
5. Increases earning potential
6. Differentiates from non-certified professionals.

Top 10 digital marketing certifications To Have On Your Resume

With so many options for digital marketing courses available online and in person, selecting the best certification program can be challenging. Here’s a top 10 list of the best digital marketing courses to take in 2023 to boost your career advancement.

1. Google Analytics IQ Certification: 

Google is considered the big brother in the digital marketing world as well as on the social media enthusiast forum. You need to have sound knowledge of how to measure the metrics and monitor KPIs to improve marketing strategies. This course is considered the number one in digital marketing certifications online by industry experts. The course equips you with powerful, easy-to-use tools to measure the growth of your online traffic. In addition, you can use the tools to manage your organizational strategies. To achieve the certification, all you need to do is qualify for a 70-question Google Analytics Exam. The exam is free of cost, with the study material available online. For preparation, you can go through both Google Analytics for beginners and advanced courses.

2. Google Ads Marketing Certification:

We all know advertising on the Google search engine can result in quick revenue generation and ROI for businesses. Familiarity with Google tools, thus, is crucial if you are aiming to become a marketing strategist. This course tests your basic and advanced level understanding of Google Ads. You need to have a strong foundation in online advertising, campaign setup, execution, management, measurement, and optimization of advertisements. A score of 80% and above is required to qualify for the Fundamental Exam. The Final Exam specializes in search advertising, display advertising, mobile advertising, video advertising, and shopping advertising. Once you qualify for both exams, you receive the Google Ads Marketing Certification.

3. Hootsuite Social Marketing Certification:

Social media is a very powerful tool but it is getting saturated with every passing moment. Thus, to have an edge in the marketing game, you need certified professionals with social media marketing skills. This program requires you to go through three levels – introduction, intermediate, and advanced. Being one of the best digital marketing certifications online, the program tests your skills on the core concepts of social media marketing. A free social media training course is also offered before the 60-question online test that tests your abilities as a marketing strategist. The certification is paid and therefore, can add value to your resume.

4. HubSpot Content Marketing Certification:

It is well known that quality content can make or break your online marketing strategy. The Hubspot certification is one of the most coveted digital marketing certifications in 2023 as it meets the needs of companies looking for proficient writers who can write original and appealing content. The course consists of 12 modules on content and communication covering various aspects including content ideation, framework, content promotion, and analysis. The course is of 7-8 hours long duration and is free of charge. Since HubSpot is an established name in the digital marketing space, this certification is highly valued in the online marketing forum and is bound to give you an edge over your competitors in the employment arena.

5. HubSpot Inbound Marketing Certification: 

Another among the top 10 digital marketing certifications, this course helps you to learn about inbound marketing practices independent of the HubSpot platform. Besides, the course offers many other free training modules to become a better digital marketing strategist. Through this course, you gain insights as to how to attract visitors, convert them to leads, and turn them into potential customers. The course is designed mainly around inbound marketing or pull marketing, which involves methodologies to draw visitors and potential customers toward your product. It is a 5-hour long course and covers various topics associated with fundamentals of inbound marketing such as content creation, creating buyers’ personas, social media promotion, lead conversion, and tracking a buyer’s journey. The certification is a beneficial add-on to your resume as it shows that you are updated on the best practices. Also, it is free of cost.

6. Content Marketing Institute Online Certification: 

The CMI is one of the most respected institutes that offer online training and certifications for content marketers. The institute offers some of the best digital marketing certification programs that include everything from planning, audience, channel, conversions, and measurements. You need to complete the 7-module course and qualify for the exam to achieve a certificate having lifetime validity. The cost of the program is $995/individual but corporate and group discounts can be availed. To enroll in the course, you need to register yourself on the CMI University website and take the modules in any order you like.

7. Facebook Blueprint Certification: 

Facebook is the most successful and effective platform for reaching out to a huge target and driving traffic to your business. This certification helps you to become a Facebook-certified professional with advanced-level skills in Facebook products and services. The Blueprint Certification is an indicator that you can plan, build, and manage effective ad campaigns for your clients, and is thus regarded as one of the best digital marketing certifications in 2023. The complete program offers 8 certifications in total and has a minimum cost of $150/exam that may vary based on your country. You need to sit for two exams and score at least 700 to qualify for the certification. Proficiency in Facebook advertising will not only increase your worth in the employment sector but also ensure salary growth, especially for experienced marketers.

8. Marketing Certification By Digital Garage: 

This certification from Google covers almost every aspect of digital marketing. If you want to establish your skills in SEO Techniques, digital advertising, and email marketing, the Fundamentals of Digital Marketing certifications course is the right choice. The course has a highly interactive layout and design and consists of around 26 topics including analytics, data insights, and advertising. The time to complete the program varies depending on the level and can range anywhere between 30 minutes for the Professional-level to 2 years for a Masters-level. But it is free of cost. All you need to do is log on to Google Digital Garage to view the course modules and learn about the exam details. Since the course is accredited by the Interactive Advertising Bureau Europe and the Open University, the certification would add value to your resume. Moreover, certifications from credible platforms like Google are always appreciated. 

9. YouTube Certification: 

Visual marketing is the most efficient and effective way of online engagement with the audience. Around 80% of marketers, prefer using visual assets in their social media marketing strategies. Since YouTube is the second most popular search engine, a certification from the platform will give you an instant edge over your competitors in the employment field. The course module provides advanced industry based-knowledge, another reason why the certification is so valued in the online marketing industry. There are three separate courses covered in the certification, namely Channel Growth, Content Ownership, and Asset Monetization. You will learn how to create a YouTube channel, how to make it grow, and how to optimize its reach. A certificate to the company may also be awarded if 75% of its employees pass any of the certification courses. The certificate is free of cost and is considered one of the best marketing certifications in 2023.

10. Stanford University Machine Learning Certification Course:

The coming of artificial intelligence has fundamentally changed the way we go about SEO and data management. Since the trend will only go upward, it is better to upskill yourself in AI to gain an edge over other marketing strategists of the world. The Machine Learning course, offered by Stanford University, is the most subscribed course on Coursera, covering a wide range of industry practices. Although the 7-week long course is free for enrolment, the certificate does not represent official academic credit from the university. Affiliated to Coursera, the course gives you in-depth knowledge of harnessing machine learning and how to integrate it with digital industry operations. The program on healthcare specialization can open up new avenues in the employment sector. Modules include AI solutions to problems of healthcare providers, AI effect on patient care and research work, AI, and the business of medicine.

Key Takeaways

The above courses and certifications will introduce you to both beginners as well as advanced levels of digital marketing concepts and practices. Though joining an internship will give you hands-on practice with actual operations, these courses and programs are a great addition to your resume and increase your chances of getting hired by top industrial banners. 

Read more:- Best Social Media Marketing Certification

As the demand for digital marketing professionals continues to rise, now is a great time to start a career in the field. However, keeping up with the ever-evolving landscape of online marketing can be a challenge. Certifications can help you stay ahead of the curve and set you apart in the job market. They can also help you expand your skill set and increase your earning potential if you’re already working in marketing.

Instead of feeling overwhelmed by the numerous options, focus on finding a course that aligns with your interests. Dedicate your time and energy to mastering the subject. To supplement your learning, there are also numerous digital marketing books available online for reference.